Will RIM Blackberries 10 be successful with open source?

Figure 1: The ghost of Blackberry Past, Present, and Future [1].

THE BAD

"RIM is rotting from within" [2].

RIM has a bad 2011, and sadly, 2012 is not promising to them either. In 2011, RIM's stock dropped 75% during 2011. Worse, co-CEOs Mike Lazaridis and Jim Balsillie, who are the main culprits, make RIM falling behind, compare to its competitors. [3]. And, I think RIM is gambling with its open-source decision. It could be a turnover decision or the worst decision ever. Unhappy RIM's shareholders are watching the performance of Blackberry 10.

Blackberry is used to lead the smartphone market, now is so falling behind its faster, smarter, more innovative competitors.

Top design decisions at RIM are made by those who don't really care about the current trend of the market. People working at RIM have the best gig in Waterloo, Ontario. Thus, theirs smugness hinder their motivations and creativities [2].
Consequences:

• A significant delay in the company's planned next-generation smartphone platform, BB 10. By the time BB 10 hits the market, Apple, Android, or even Microsoft's next gen phones are already the main players [1].
• $485 million loss on unsold PlayBook tablets. RIM puts its 2011 time on PlayBook tablet ahead of its smartphone. PlayBook tablets is one of example that RIM does not fully understand what the current market wants [4]. 
• etc.

Blackberry is not charming enough to attract young, talent, creative developers.

4,000 or so apps available for the PlayBook today vs. 330,000 apps for Android Marketplace and vs. 600,000 for Apple’s App Store [5].

etc.

THE SOLUTION

• Priority BlackBerry 10 over PlayBook tablet for now
• Respect its big rivals (Apple, Android, and Microsoft)
• Keep the product prices low since we may all agree that Apple products are expensive
• Focus on the end user experience. Create stuff that customers currently want or will like to use
• Priority new developers, create a market place that young developers can have fun with like AppStore with only $100 for a year, you can freely access to Apple's SDK resource and publish your applications to public for gaining profits
• Find big alliances, important sponsors, experienced developers for their open source initial stages
•  etc [4,5]

THE FUTURE

Since we haven't see the ghost of Blackberry Future yet, we have no clue what it will be. Let's hope BB10 will bring an A game to the smart phone market.

REFERENCE LIST
References are listed in the order they appear in the text, not in alphabetical order.

ONLINE ARTICLE, NO PRINT VERSION
[ 1 ] Shimel A., “2012 Predictions: Will RIM Even Be Relevant By The Time New Blackberries Are Ready?”, 2011; http://www.networkworld.com/community/blog/2012-predictions-will-rim-even-be-relevant-time-new-blackberries-are-ready.

ONLINE ARTICLE, NO PRINT VERSION
[ 2 ] Nerney C., “RIM is rotting from within”, 2011; http://www.itworld.com/mobile-wireless/233771/rim-rotting-within.

ONLINE ARTICLE, NO PRINT VERSION
[ 3 ] Zeman E., “RIM's Board As Bad As Its CEOs”, 2012; http://www.informationweek.com/news/mobility/business/232301232.

ONLINE ARTICLE, NO PRINT VERSION
[ 4 ] Zeman E., “5 Things RIM Must Do In 2012”, 2011; http://www.informationweek.com/news/mobility/business/232300592.

ONLINE ARTICLE, NO PRINT VERSION
[ 5 ] Lai E., “Four Keys for RIM to Execute a PlayBook-led Turnaround”, 2012; http://www.zdnet.com/blog/sybase/four-keys-for-rim-to-execute-a-playbook-led-turnaround/2339?tag=content;search-results-river.